Link building refers to the process of building links from other websites to yours. Link building is intended to drive referral traffic and increase the authority of your website.

Google’s algorithms are complex and constantly changing; Link building remains an essential factor in determining which sites rank for which keywords. SEO (search engine optimization) requires building links to establish your site as a citation-worthy resource. As a result, sites with more backlinks usually rank higher.

However, there are right and wrong ways to build links to your website. To ensure your site’s long-term viability, focus only on organic link building, i.e., earning links instead of buying them or getting them through manipulative tactics.

There are several ways to build links; however, it is a time-consuming and challenging process.